Trace Roofing & Construction logo — McAllen TX roofing contractor
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    (956) 706-5600
    Legal Documentation

    Privacy Policy

    Last Updated: July 31, 2026 | Effective Date: July 31, 2026

    1. Introduction

    Trace Roofing & Construction ("Company," "we," "us," or "our") is a roofing and construction company headquartered in McAllen, Texas. We are committed to protecting your privacy and handling your personal information with transparency, integrity, and respect.

    This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

    • Visit our website or digital platforms
    • Request estimates, inspections, or services
    • Communicate with us by phone, email, or in person
    • Enter into a contract with us for roofing or construction work
    • Interact with us through any other means

    By engaging with Trace Roofing & Construction, you acknowledge that you have read and understood this Privacy Policy.

    2. Information We Collect

    We collect information in the following categories:

    2.1 Personal Identification Information

    • Full name
    • Email address
    • Phone number(s)
    • Mailing address and service address
    • Date of birth (where legally required for contract purposes)

    2.2 Property & Project Information

    • Property address and legal description
    • Property ownership status
    • Project type, scope, and specifications
    • Photographs of your property (exterior and roof)
    • Insurance claim numbers and adjuster information

    2.3 Financial & Payment Information

    • Billing address
    • Payment method details (processed securely through third-party processors)
    • Insurance policy details and carrier information
    • Financing application data

    2.4 Communication Records

    • Records of phone calls, emails, and text messages
    • Service requests and correspondence
    • Complaint or dispute records

    2.5 Technical & Digital Data (Website Visitors)

    • IP address
    • Browser type and version
    • Device type and operating system
    • Pages visited and time spent on site
    • Referring URL and clickstream data
    • Cookies and tracking pixel data

    2.6 Location Data

    • GPS or geolocation data when you use location-based features
    • Service area zip codes

    3. How We Collect Your Information

    • Directly from you — via forms, phone calls, in-person consultations, contracts, or email communications.
    • Automatically — through cookies, web beacons, and analytics tools when you visit our website.
    • From third parties — including insurance companies, property data providers, referral partners, and public records.
    • From social media platforms — if you contact us or interact with our social media pages.

    4. How We Use Your Information

    We use collected information for the following business purposes:

    4.1 Service Delivery

    • Scheduling and conducting roof inspections and estimates
    • Preparing proposals, contracts, and project scopes
    • Coordinating crews, materials, and subcontractors
    • Completing roofing and construction projects
    • Processing payments and issuing warranties

    4.2 Insurance & Claims Coordination

    • Communicating with your insurance carrier on your behalf
    • Documenting storm damage and preparing claim supplements
    • Submitting necessary documentation to insurance adjusters

    4.3 Communications

    • Responing to inquiries and service requests
    • Sending appointment confirmations and project updates
    • Providing post-project follow-up and warranty service

    4.4 Marketing & Business Development

    • Sending promotional offers, newsletters, and service updates
    • Conducting customer satisfaction surveys
    • Managing referral programs (You may opt out of marketing communications at any time.)

    4.5 Legal & Compliance

    • Complying with Texas licensing laws and building codes
    • Responding to legal process, subpoenas, or government requests
    • Enforcing our contracts and protecting our legal rights
    • Preventing fraud, unauthorized activity, or safety threats

    4.6 Business Operations

    • Improving our services and customer experience
    • Training employees
    • Analytics and performance reporting

    5. Sharing of Your Information

    We do NOT sell your personal information. We may share your information with:

    5.1 Service Providers & Subcontractors

    We share necessary information with licensed subcontractors, material suppliers, and vendors who assist in completing your project. They are contractually obligated to keep your information confidential.

    5.2 Insurance Companies & Adjusters

    With your consent, we communicate your claim and project information with your property insurance carrier.

    5.3 Payment Processors

    Payment information is shared with PCI-DSS compliant third-party payment processors. We do not store full card numbers.

    5.4 Financing Partners

    If you apply for project financing, your information may be shared with our lending partners for credit evaluation.

    5.5 Professional Advisors

    Including attorneys, accountants, and insurers as necessary.

    5.6 Legal Authorities

    When required by law, court order, or governmental authority.

    5.7 Business Transfers

    In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

    6. Cookies & Tracking Technologies

    Our website uses cookies and similar tracking technologies to enhance your experience. These include:

    • Essential Cookies: Required for the website to function properly.
    • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
    • Marketing Cookies: Used to deliver relevant advertisements.
    • Preference Cookies: Remember your settings and preferences.

    You may control cookies through your browser settings. Disabling certain cookies may limit some functionality of our website.

    7. Your Privacy Rights

    7.1 Texas Residents

    Under the Texas Data Privacy and Security Act (TDPSA), you have the right to:

    • Know what personal data we collect and how it is used
    • Access your personal data we hold
    • Correct inaccurate personal data
    • Delete your personal data (subject to legal retention requirements)
    • Opt out of targeted advertising or profiling
    • Data portability — receive your data in a usable format
    • Appeal our decision if we deny a privacy request

    7.2 California Residents

    If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

    • Know and access personal information collected
    • Delete personal information
    • Opt out of sale of personal information (we do not sell personal data)
    • Non-discrimination for exercising your privacy rights

    7.3 How to Submit a Privacy Request

    To exercise any of the above rights, contact us at:

    Email: Marketing@traceroofing.net

    Phone: (956) 706-5600

    Mail: Trace Roofing & Construction, Attn: Privacy Officer, McAllen, TX 78501

    We will respond to verified requests within 30 days (Texas) or 45 days (California), as required by applicable law.

    8. Data Security

    We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information, including:

    • Encrypted data transmission (SSL/TLS)
    • Secure storage of project and customer records
    • Employee access controls and confidentiality training
    • Regular security assessments

    However, no method of transmission over the Internet is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable Texas law within 60 days.

    9. Data Retention

    We retain your personal information for as long as necessary to:

    • Fulfill the purposes described in this Policy
    • Comply with Texas contractor record-keeping requirements
    • Honor warranties issued on completed projects
    • Resolve disputes and enforce agreements
    • Meet tax, accounting, and legal obligations

    Project records are generally retained for a minimum of 7 years following project completion. Marketing data is retained until you opt out.

    10. Children's Privacy

    Our services are not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

    11. Third-Party Links

    Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

    12. SMS / Text Message Communications

    If you opt in to receive SMS or text messages from Trace Roofing & Construction, you consent to receive transactional and promotional messages. Message and data rates may apply. You may opt out at any time by replying STOP to any message. For help, reply HELP.

    13. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. Material changes will be posted on our website with an updated effective date. We encourage you to review this Policy periodically. Continued use of our services after changes constitutes acceptance of the updated Policy.

    14. Contact Us

    For questions, concerns, or privacy requests, contact:

    Trace Roofing & Construction

    Privacy Officer

    3101 N 21st St, Ste H, McAllen, TX 78501

    Phone: (956) 706-5600

    Email: Marketing@traceroofing.net

    Website: traceroofingandconstruction.net

    © 2026 Trace Roofing & Construction. All Rights Reserved.
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